If you’re a podcaster and you’re not quite sure what settings you should use for recording your show, I can shed some light on that for you. First, if you’re recording just your own voice, you only need to record in monaural (no need for a stereo track). If you’re recording yourself and a guest, use two microphones and a separate track for you and a separate track for your guest if possible. Having two separate tracks makes it easier to mute each track when the other person is talking — knocking out thumps and paper shuffling. Now let’s move on to what sampling rate you should use.
Radio imaging can make or break a station. If your voice talent sounds confident and in control, your station will sound professional. If your voice talent sounds weak, you’ll sound amateurish. If there are too many zaps, lasers, and explosions in your radio sweepers, you’ll sound annoying. If you use rock music in your sweepers on a country station, you’ll sound like you don’t know your target audience. And if you say the same things other stations say in their liners, you’re plagiarizing.